ACE of MICE: Are you ready for inspiration? The most creative year for your events!

Recognized as the region’s most extensive B2B event, ACE of M.I.C.E. Exhibition by Turkish Airlines(AME) is to celebrate it’s 5th birthday on February 21-23, 2018 in Istanbul – the city where continents meet-with a new motto: “Everything You Need For Your Meetings & Events Organization Is At ACE of M.I.C.E. Exhibition!”. Thanks to the 100,000 US dollar worth global media coverage value with the support of AME’s 170 sponsors&partners, 170 national and 57 international exhibitors from 33 destinations (Afghanistan, Austria, Azerbaijan, Belarus, Cote Divoire(Ivory Coast), Croatia, Denmark, Estonia, Georgia, Germany, Iran, Italy, Jordan, Cyprus, Kazakhstan, Kenya, Kuwait, Lebanon, Lithuania, Malta, Morocco, Poland, Qatar, Russia, Rwandese Republic, Serbia, Sierra Leone, Slovenia, South Africa, Spain, Ukraine, U.A.E., U.K. includes 10 new destinations) will meet with 15.000+ professional visitors under one roof.

Hosted Buyer Application Record Has Been Broken

You can meet with 750+ MICE industry buyers from 40 countries (Argentina, Armenia, Azerbaijan, Belarus, Belgium, Bulgaria, Canada, Colombia, Croatia, Egypt, France, Germany, India, Indonesia, Iran, Jordan, Kazakhstan, Korea(South), Lebanon, Lithuania, Netherlands, Oman, Philippines, Poland, Portugal, Qatar, Russia, Saudi Arabia, Serbia, Singapore, South Africa, Spain, Thailand, Ukraine, U.A.E., U.K., U.S.) on a perfectly functioning B2B online appointment system. Face-to-face interaction with high-level decision-makers and influencers of the industry will allow you to connect with new and existing customers. Thanks to 21 hard working buyer group coordinator, AME meticulously evaluates all hosted buyer applications. According to the AME hosted buyer policy, %70 of buyers are renewed every year and AME’2018 is ready to host 9.800 B2B appointment three days in a row.

Event Technology Under Spotlight

This year’s theme of meeting and event technology provides the perfect backdrop for an event that will focus on future opportunities and examine technological growth, developments and trends, The “TECH DAY”, will address the challenges faced by our dynamic industry, and will explore the trends and shifts that impact us all.

The program with two strong sub-themes of innovation and management, will include a variety of expert speakers, covering topics, ranging from the latest, technology and what impact it has on MICE to new ways to engage and influence audiences, both digitally and onsite. There will be practical and personal development sessions for every level of event professional and networking opportunities for all DMCs, PCOs and Convention Bureaus’ Industry members and in-house event managers to connect with each other.

There is an ever-changing business and economic landscape and today, more than ever, we have to think beyond tomorrow to stay competitive and shape our future in the meetings and event industry. While the event and meeting industry are preparing for the year of 2018, you will have the opportunity to meet the professionals of the global MICE technology industry in the first quarter of the year.

Fascinating Sessions Under The Theme of “Creative Events”

Are you ready for inspiration? The most creative year for your events! There prepared a fantastic agenda lined up. There will be 17 sessions three days in a row with 26 globally well-known speakers on their sector. World’s best speakers in lightening design on and video mapping will be presenting their knowledge in a very creative way. Valerio Festi, the most famous show and feast designer in the world will share his knowledge.

Besides the two main subject, AME’18 Speakers program is full of surprised content. The confirmed sessions are as following:

21 February 2018, Wednesday

10.00-11.00 Official Opening & Press Conference // Main Session Hall – B4 Floor Part A

11.00-12.00 Strategic Meeting Management Framework, Müge Özdemir, Customer Events & Engagement Lead, Pfizer Europe Clusters // Speakers’ Corner – B5 Floor Low Ceiling

12.45-13.15 Creative Thinking, Halit Beyazkürk, 1957 Event, Untitled // Main Session Hall – B4 Floor Part A

13.30-14.30 Creativity At ILEA(International Live Event Association) And The Impact Of Education On Creativity, Emma Clark, ILEA Middle East, VP For Knowledge And Education, Moderated by Meltem Tepeler, ILEA Turkey, President // Speakers’ Corner – B5 Floor Low Ceiling
Dr. James Morgan, Owner, Event Tech Lab & University of Westminster, Senior Lecturer

13.30-15.30 Event – Entertainment – Experience, Mat Johnson, Live Experience Strategist & Owner of White Fox Consultancy & Bora Aksoylu, Experience Marketing Consultant & Arkın Celik, MC – Sponsored by ICVB/Istanbul Convention & Visitors Bureau) // Main Session Hall – B4 Floor Part A

14.45-15.45 ICCA(International Congress and Convention Association) Session, Prof. Dr. Vugar Mammadov (Azerbaijan), Professor Of Medicine And Lawyer, Senior Executive Of Different International Professional Associations, Visiting Professor Of A Number Of World Universities // Speakers’ Corner – B5 Floor Low Ceiling
Middle East as an Emerging Market, Senthil Gopinath, Regional Director for Middle East

Benefits of Joining an International Association in a Collaborative Economy, Moderated by Elif Balcı Fisunoğlu, ICCA Regional Director for Europe

15.45-16.45 The Dramaturgy Applied To The Progress Of Technical Research In The World Of The Events, Valerio Festi, Festi Group-Founder // Main Session Hall – B4 Floor Part A

16.45-17.45 Importance of Interpersonal Communication in Digital Age Mine Kalpakçıoğlu, T.I.M.E. Tasarım İletişim Medya Etüd Prodüksiyon, General Manager // Speakers’ Corner – B5 Floor Low Ceiling

18.30-19.30 Bosphorus Boat Tour**
**Foreign exhibitors, foreign hosted buyers and foreign speakers are invited

20.00-22.00 Gala Dinner***

***Exhibitors, hosted buyers and speakers are invited

22 February 2018, Thursday

11.00-12.15 The Top Disruptive Technology Trends Transforming the Events and Tradeshow Industries, Corbin Ball, CMP, CSP, DES, Owner, Corbin Ball & Co. // Main Session Hall – B4 Floor Part A


11.00-12.00 Diji MICE, Ahmet Karanis @yiyelimguzelleselim, Ebru Sezer gezenayaklarcom, Cem Karakuş @c_karakus, Moderated by Yaprak Yapsan, Idecon Founder and Director // Speakers’ Corner – B5 Floor Low Ceiling

12.30-13.15 Tunc Berkman, Marketing VP at Vestel Electronics // / Speakers’ Corner – B5 Floor Low Ceiling

13.30-14.30 Event Technology Trends, Dr. James Morgan, Event Tech Lab & University of Westminster // Main Session Hall – B4 Floor Part A

13.30-14.30 China Outbound Travel and MICE Market for Turkey, Dr. Marcus Lee, Managing Director, CEO ASIA Business Travel & MICE // Speakers’ Corner – B5 Floor Low Ceiling

14.45-15.45 Tools To Add Value To Your Clients And Events Without Losing The Human Touch, John Martinez, CEO&Founder, Shocklogic // Main Session Hall – B4 Floor Part A

14.45-15.45 Skill Development Workshop, Leveraging Social Media for Travel-Trade/MICE Industry, Dakhs Sharma, Managing Director, TravHQ Media & Iffort // Speakers’ Corner – B5 Floor Low Ceiling

16.00-17.00 Rise Against Time, Ali Yücel & Gizem Yücel, Dr., Arkadyas // Main Session Hall – B4 Floor Part A

16.00-17.00 Industry Best Practices for Green Meetings and Sustainability, Shekar Grover, Editor and CEO – MICE INDIA // Speakers’ Corner – B5 Floor Low Ceiling

17.30-00.00 AMEzing Party**** // DOME TENT (At the front yard of Istanbul Congress Center-ICC)
**** Exhibitiors, hosted buyers and speakers are invited

23 February 2018, Friday

10.00-11.00 ICCA Reception***** // Speakers’ Corner – B5 Floor Low Ceiling
***** ICCA members are invited

UNICEO Education Program for Senior Corporate: Measurement – Use of Digital – Innovation – Security – Integration of New Generations // Main Session Hall – B4 Floor Part A

11.00-11.45 New Understandings for Sustainable Communication through Events, Ms. Rana Birden , Head of Corporate Communications and Public Affairs, Kale Group of Companies // Main Session Hall – B4 Floor Part A

11.45-12.30 Event Sustainability Management, Dr. Güner Ekşi, ITU / SUT-D Secretary General // Main Session Hall – B4 Floor Part A

12.30-13.15 Corporate Events in the Marketing Mix, Debora Piovesan, Congress Director, ESOT // Main Session Hall – B4 Floor Part A

13.30-14.30 Critical Success Factors For Success In Event Management, Seda Mizrakli Ferik, KREA M.I.C.E., Founder/CEO // Speakers’ Corner – B5 Floor Low Ceiling

Never-To-Be-Forgotten Party; AMEzing Party

You can benefit it at AME’18! Get ready for the business and entertainment together. Experience the “AMEzing Party” on the second day of the exhibition in a dome tent with magnificent 360 degree mapping show, DJ and dance groups from Amsterdam to have a chance to build new business contacts.