JetBlue moves coast-to-coast Mint expansion forward
NEW YORK, NY – JetBlue today announced that Fort Lauderdale will be the first of four U.S. cities to launch the next wave of Mint flights, as JetBlue executes its plan to expand Mint nationally on transcontinental routes.
Mint – the airline’s award-winning approach to premium travel – will launch between Fort Lauderdale-Hollywood International Airport (FLL) and Los Angeles International Airport (LAX) on March 20, 2017, offering a new flat-bed experience with curated amenities for travelers across Fort Lauderdale-Hollywood, Miami and South Florida.
Mint has exceeded the airline’s expectations since its launch in 2014, transforming the financial performance of JetBlue’s transcontinental franchise while winning over customers and stimulating a new market for premium travel.
“We saw that the outdated and outrageously priced ‘business class’ offered by other carriers was a sore spot for travelers,” said Marty St. George, executive vice president commercial and planning, JetBlue. “Our freshly designed, affordable take on premium travel is winning us customers in New York, Boston, Los Angeles, San Francisco, and we expect it to do the same in Fort Lauderdale and beyond.”
JetBlue’s expansion of Mint will allow the airline to capture an immediate opportunity to introduce competition in east and west coast markets where customers are faced with a decreasing number of choices and where other carriers sell dated business class options at a high cost.
This wave of Mint expansion will bring new transcontinental competition to Fort Lauderdale, Las Vegas, San Diego and Seattle for the first time – while also increasing options from New York (JFK), Boston, Los Angeles (LAX) and San Francisco. Mint service between Fort Lauderdale and San Francisco International Airport (SFO) will start later in 2017. Once completed, JetBlue will offer up to 70-plus daily Mint flights to 12 destinations across the east coast, west coast and Caribbean.
Fort Lauderdale-Hollywood is one of JetBlue’s fast-growing focus cities, serving customers across Broward County and South Florida with a fast and convenient alternative for Miami-Dade travelers. JetBlue plans to expand its operations there to an average of 140 daily flights in the winter in the coming years. The expansion will result in roughly 75 percent growth from the airline’s current size at the airport.
Mint Schedule Between Fort Lauderdale-Hollywood (FLL) and Los Angeles (LAX)
JetBlue’s Airbus A321 With Mint Offers Every Customer A Better Flight
Mint offers a completely rethought design and a more personal approach to service, addressing the needs of the modern traveler. Mint features exceptional hospitality from specially trained crewmembers.
Mint aircraft include the longest fully-flat bed seating in the U.S. domestic premium market (b), fully enclosed private suites and a 15-inch flat screen with complimentary entertainment options. Favorite Mint features include a signature cocktail, a tapas-style menu by New York City restaurant Saxon + Parole, fresh espresso from the first purpose-built cappuccino machine for a U.S. airline, amenity kits by Birchbox, and dessert from Blue Marble and Mah-ze-Dahr Bakery.
Since launching in 2014, Mint has become a favorite way for celebrities, technology executives, creatives, and entrepreneurs to travel across the country. Mint was recognized by Fast Company’s Innovation By Design Awards, which honors innovative and disruptive design that pushes boundaries and seeks to change the world.
All customers will benefit from JetBlue’s new Airbus A321 with Mint aircraft, which features the airline’s new core experience for customers seated throughout the entire aircraft.
Features of the A321 core interior include 10-inch television screens offering free entertainment, comfortable seats with the most legroom in coach (c) and power outlets accessible to all customers. JetBlue’s popular marketplace, a self-serve station full of free snacks, sodas and water for customers to enjoy at their convenience, is also available throughout the flight. And all A321 aircraft offer JetBlue’s free Fly-Fi high-speed broadband Internet service when flying over the continental U.S., access to JetBlue’s Hub content on personal devices and first-run Hollywood movies.