Nordic low-cost, long-haul airline Primera Air will start operations from New York, Boston and Washington D.C.
Flights to the metropolis of chocolate and center of the European Union will be operated from New York Newark Airport (EWR), Boston Logan International Airport (BOS) and Washington D.C. Dulles International Airport (IAD).
Anastasija Visnakova, Chief Commercial Officer: “We see a strong demand for low-cost transatlantic flights from New York, Boston and Washington D.C., therefore we are fulfilling our strategy and increasing number of destinations. With the right equipment and our product, we can offer the lowest fares available in the market for both Economy and full-service Premium.”
Primera Air will be a first low-cost, long-haul airline in Brussels Airport.
Flights will be operated on Boeing 737 Max 9 and the airline has placed an order of 20 aircraft. Primera Air transatlantic fleet currently consists of 5 brand new Airbus A321neo and short haul fleet of 10 Boeing NG737 aircraft.
Primera Air is a leisure airline headquartered in Riga, Latvia owned by the Primera Travel Group, an Icelandic tourism company that consists mainly of Nordic tour operators Solresor, Bravo Tours, Lomamatkat, Heimsferðir and Solia. Its provides scheduled and charter passenger services to leisure destinations from Northern Europe to more than 40 destinations in the Mediterranean, Middle East and North America.
The airline was founded in 2003 as JetX in Iceland, and operated under an Icelandic AOC. In 2008 Primera Travel Group took ownership of the airline and rebranded it as Primera Air, while also appointing Jón Karl Ólafsson as the new CEO of Primera Air. In 2009 Primera Air established the subsidiary Primera Air Scandinavia under a Danish Air operator’s certificate (AOC) and in 2014 added a Latvian operating license under the name “Primera Air Nordic”. Hrafn Thorgeirsson was appointed Managing Director of Primera Air Scandinavia in 2009 while Jón Karl remained CEO of Primera Air.
