VisitBritain and British Airways go after US tourists –
VisitBritain and British Airways have this week launched a multi-million-pound campaign in the USA, Britain’s largest and most valuable inbound visitor market, titled ‘Meanwhile in Britain’. Alongside the campaign, VisitBritain and British Airways have also announced a three-year partnership to market Britain globally. This co-created, multi-channel campaign will highlight the incredible offerings from the destination now, showcasing another side of Britain full of current, cool and unmissable experiences. The diverse experiences highlighted in the campaign are curated by experts who are embedded into the fabric of British culture; […]
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