- Wizz Air aims to operate at pre-pandemic capacity throughout August.
- Low-cost flights are set to be in demand.
- Wizz Air could be a European powerhouse this summer.
Wizz Air’s bet on a European traffic rebound could pay dividends for the carrier. Low-cost flights are set to be in demand, and the ultra-low-cost carrier could be a European powerhouse this summer.
Wizz Air’s low fares will be in demand as it aims to operate at pre-pandemic capacity throughout August. Recent poll highlighted low-cost carriers’ strong position to capture pent-up demand, as 52% of global respondents rated price/value as the top factor when selecting an airline brand.
Wizz Air’s low fares and extensive network will make it one of the most attractive operators this summer. With most European countries allowing unrestricted entry for fully vaccinated travelers, the continent is set for heightened demand as short-haul travel confidence builds, which is great for the European centric airline.
The latest consumer survey (Q2 2021) has shown only a 2% fall in consumer financial concerns, with 85% of global respondents still ‘extremely’, ‘slightly’, or ‘quite’ concerned about their personal financial position, compared to 87% in the Q1 2021 survey.
Across H1 2021, many travelers’ financial positions remained unchanged. Travelers will be more likely to seek the cheapest travel option in the near term to save cash as budgets remain tight. Wizz Air’s strong return will likely bear fruit. By returning to near-full capacity, travelers will be spoilt for choice, and Wizz Air will become a carrier known for its extensive network this summer. Many competitors, including Alitalia and Norwegian Air Shuttle, have reduced flights, and pulled out of markets, leaving gaps that offer Wizz Air a prime opportunity to build brand recognition and become a pandemic winner.
