Author Archives: Linda S. Hohnholz

Jamaica Sees Strong Demand From US Travelers Aviation Feature, Aviation News

An uptick has been noted by both American Airlines and Southwest Airlines along with Expedia.As of November, American Airlines will be utilizing their new wide-bodied Boeing 787-8 Dreamliner for these operations.Southwest Airlines informed that their flight operations into Montego Bay (MBJ) near-term are very close to pre-pandemic record year levels.

“American, Southwest and Expedia are all critical partners for Jamaica’s tourism sector, and we look forward to welcoming many more visitors in the near future,” said Minister of Tourism for Jamaica, the Hon. Edmund Bartlett. “Confidence in growth for Jamaica’s tourism remains strong and we will maintain our world-class Jamaica CARES health and safety protocols, including our Resilient Corridors, to ensure a robust winter.”
To meet the higher demand for Jamaica, American Airlines will be up gauging the aircraft utilized on flights to Montego Bay (MBJ) from their major city hubs of Dallas/Fort Worth (DFW), Miami (MIA), and Philadelphia (PHL). As of November, they will be utilizing their new wide-bodied Boeing 787-8 Dreamliner for these operations. The Boeing 787-8 Dreamliner is one of the carrier’s newest planes, offering a more comfortable flight experience with additional conveniences for both business and economy class passengers.
American Airlines is the largest air passenger carrier serving Jamaica. It operates multiple daily non-stop flights to the destination from several U.S. cities including Miami (MIA), New York (JFK), Philadelphia (PHL), Chicago (ORD), Boston (BOS), Dallas/Fort Worth (DFW, and Charlotte (CLT). The airline also recently announced that they will be operating non-stop flights 3 times weekly Sun/Mon/Thu from Philadelphia (PHL) to Kingston (KIN) starting November 4.
Meanwhile, Southwest Airlines has informed Minister Bartlett that their flight operations into Montego Bay (MBJ) near-term are very close to pre-pandemic record year levels. This demand growth indicated by American and Southwest is further supported by Expedia, which has data showing room night and passenger growth metrics surpassing a comparable period in 2019.
These updates were provided during meetings with the airlines and Expedia that were among a series of meetings held with travel industry leaders across Jamaica’s largest source markets of the United States and Canada. The meetings aimed to drive increased tourist arrivals in the near term and to cement further investment in the island’s tourism sector. Joining Minister Bartlett at these meetings was the Chairman of the Jamaica Tourist Board, John Lynch; Director of Tourism, Donovan White; Senior Strategist in the Tourism Ministry, Delano Seiveright and Deputy Director of Tourism for the Americas, Donnie Dawson.
Jamaica remains open for travel and continues to welcome visitors safely. Its health and safety protocols were among the first to receive the World Travel & Tourism Council (WTTC) Safe Travels recognition that allowed the destination to safely reopen to travel in June 2020. The island has also recently announced new cruise developments and ninety percent of planned tourist investments remaining on track.

United Airlines Announces New Non-Stop Flight from the U.S. to Jordan Aviation Feature, Aviation News

A recent survey the Jordan Tourism Board completed indicated that 2022 is poised to break travel records to DC.65 percent of trade operators in the United States have travel bookings in the fall of 2021 to Jordan, compared to only 15 percent the season prior. With clear COVID protocols in place throughout the country, travelers should feel at ease visiting Jordan.

“We are excited to launch the new capital to capital, Washington DC to Amman, service, making it easier to connect more people to Jordan and the rich heritage and culture that the country has to offer,” shared Patrick Quayle, Senior Vice President International Network and Alliances.
The announcement from United shows the airline’s confidence in the destination as international travel starts to pick up after the devastation of the pandemic. The move also supports a recent survey the Jordan Tourism Board completed that indicated that 2022 is poised to break travel records to the destination. The survey also showed that 65 percent of trade operators in the United States had travel bookings in the fall of 2021, compared to only 15 percent the season prior. 
“We are excited to welcome the legacy carrier to Jordan to help open up business between the two capitals Washington DC and Amman. We always welcome American travelers to the Kingdom to experience the incredible culture and the diversity Jordan has to offer.” Shared Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board.
“We are looking forward to welcoming United Airlines to Amman, and working together to bring even more travelers to experience our incredible country,” said Malia Asfour, Director of the Jordan Tourism Board North America. “With clear COVID protocols in place throughout the country, travelers should feel at ease visiting Jordan. This is a big step in linking Jordan’s capital with Washington DC, and encouraging American travelers to book a meaningful travel experience at world-renowned attractions like Petra, Wadi Rum and the Dead Sea.”
To learn more about the new route, visit united.com/en-us/new-routes.  
To learn more about meaningful travel to Jordan visit the website visitjordan.com.

Tourism Seychelles and Emirates Airlines Host GCC Media Aviation Feature, Aviation News

Tourism Seychelles and Emirates Airlines Host GCC Media 1

Seychelles has launched a wider campaign to rebuild confidence in travel to the country.The tourism arm conducted a media familiarization trip with several GCC media houses.Demonstrated was the nation’s focus on ensuring the health and safety of visitors as well as that of tourism operators, staff, and the local population.

The correspondents from the Khaleej Times, Gulf News, Emarat Al Youm, and Kul Al Usra, all were hosted at LXR Mango House Seychelles, Mahé’s new luxury boutique hotel at Anse aux Poules Bleues on the wild southwestern coast of the main island.
Part of a wider campaign to help rebuild confidence in travel to the pristine Indian Ocean paradise islands and demonstrate airline’s commitment to offering access to high-quality destinations, this latest media familiarization trip showcased some of the islands’ best products and experiences while highlighting the nation’s focus on ensuring the health and safety of visitors as well as that of tourism operators, staff, and the local population.

Commenting on the collaboration, the Tourism Seychelles representative in Dubai, Ahmed Fathallah, said: “Our relationship with Emirates airlines has only grown stronger and more committed over time. We are privileged to see firsthand the amazing sightseeing spots of the islands, as well as experiencing the cultural complexities and immersive beauty of the Seychelles; it was truly unforgettable, and I hope others will be able to experience them too. With the latest partnership underway, we will continue to provide the same personalized and memorable experience to all of those seeking to travel safely.”
The strategic partnership between Tourism Seychelles and Emirates comprises a series of media campaigns predominately directed towards the GCC region, currently standing as one of the island destination’s top source markets.
#ebuildingtravel

Brazil Excited with Meetings at Expo Dubai 2020 Aviation Feature, Aviation News

Brazil Excited with Meetings at Expo Dubai 2020 2

There are presently 110 flights around the world from São Paulo provided by Emirates.Once more Emirates flights arrive in Brazil, Brazil will launch advertising campaigns to promote Brazilian destinations in the UAE and other major international hubs.Expo Dubai 2020 has the participation of 190 countries and an estimated audience of approximately 25 million people for duration of the event.

From São Paulo, Emirates currently offers 110 flights around the world. “Those who have already had the opportunity to be on an Emirates flight can confirm the zeal with which they treat passengers, with modern aircraft and services that make the experience of flying very pleasurable. When the company starts offering more Brazilian destinations, we are sure that demand will be high. It will increase the number of international tourists arriving in our country,” said Minister Gilson Machado Neto.
The President of Embratur and the Minister of Tourism indicated to Sheikh Ahmed bin Seed Al Maktoum that once more Emirates flights arrive in Brazil, Brazil will launch advertising campaigns to promote Brazilian destinations in the United Arab Emirates and other major international hubs. “Our investment for the insertion of Brazilian products and destinations will be directed towards relationship building actions with the local trade, such as training, business roundtables, famtours, in addition to actions with the final public,” explained the Minister.
At the inauguration of the Brazil Pavilion at Expo Dubai 2020, the President of Embratur, Carlos Brito, highlighted the importance of Brazil’s participation in events such as Expo Dubai. “The promotion of our country abroad is even more necessary in this scenario of increased vaccination and gradual resumption of travel. The world needs and deserves to know our tourism,” he said. Among the activities planned by Embratur and the Ministry of Tourism for the fair are welcoming visitors, cultural events, exhibitions with images and handicrafts, music and dance typical of all Brazilian regions. In addition, Embratur is also planning activities for brand experience to increase interaction with visitors and will distribute promotional materials.
President of Embratur Carlos Brito
The President of Embratur and the Minister of Tourism have also scheduled meetings with international representatives during the Expo, including consultations with the Vice-Prime Minister and Minister of Slovenia’s Economic Development and Technology, Zdravko Počivalšek, and San Marino Tourism Secretary Frederico Amati. A bilateral agreement between Brazil and Slovenia should be signed during the participation of Embratur and the Ministry of Tourism in “Week of Brazil,” held between November 9 to 15, at Expo Dubai 2020.
Brazilian tourism is represented by the actions of Embratur (Brazilian Agency for the International Promotion of Tourism) at Expo Dubai 2020. On two occasions, the Agency is taking typical Brazilian attractions to the United Arab Emirates: at the opening, between October 1 and 9, and during Brazil Week, from November 9-15. Held every five years and considered one of the most significant events in the world, the World Expos have great relevance for the presentation of countries. They are primarily focused on innovation and business generation. Postponed from last year due to the COVID-19 pandemic, Expo Dubai 2020, which was postponed due to COVID-19 and is being held from October 1, 2021 to March 31, 2022, has the participation of 190 countries and an estimated audience of approximately 25 million people for the six-month duration of the event.
#rebuildingtravel

Jamaica Confirms 50+ New Flights Weekly Between Canada and Jamaica Aviation Feature, Aviation News

Jamaica Confirms 50+ New Flights Weekly Between Canada and Jamaica 3

Jamaica’s Resilient Corridors, where most tourists vacation, are safe with relatively high vaccination rates and near zero infection rates.These meetings are being done to increase arrivals to the destination in the coming weeks and months, as well as, to foster further investment in the local tourism sector.Tourism is critically important to Jamaica’s economic recovery.

The flights will be operated by Air Canada, WestJet, Sunwing, Swoop and Transat with nonstop services from the Canadian cities of Toronto, Montreal, Calgary, Winnipeg, Hamilton, Edmonton, St. John, Ottawa, Moncton and Halifax.
Bartlett noted that the Canadian market currently has, “forward bookings hovering around 65% of 2019 levels and airlift for the winter season at around 82% of 2019 levels with around 260,000 seats locked in. This is positive news as Canada has been disproportionately impacted by COVID-19 related travel restrictions, which for several months literally shut down international travel. Now with more than 80% of eligible Canadians over the age of 12 fully vaccinated against COVID-19 and a relative easing of international travel restrictions, we are cautiously optimistic. They are also excited by the fact that Jamaica’s Resilient Corridors, where most tourists vacation, are safe with relatively high vaccination rates and near zero infection rates.”
Tourism Minister Edmund Bartlett (2nd R) is seen here with from L – R: Dan Hamilton, Jamaica Tourist Board (JTB) District Sales Manager, Canada; Donovan White, Director of Tourism; Angella Bennett, JTB’s Regional Director, Canada and Delano Seiveright, Senior Advisor and Strategist, Ministry of Tourism in Toronto, Canada on Friday, October 1, 2021. 
Bartlett was joined in the series of engagements with travel industry leaders in Toronto, Canada by the Chairman of the Jamaica Tourist Board (JTB), John Lynch; Director of Tourism, Donovan White; Senior Strategist in the Tourism Ministry, Delano Seiveright and JTB’s Regional Director for Canada, Angella Bennett. The high-level engagements follow similar meetings with leaders of major Airlines, Cruise Lines, and Investors, across Jamaica’s largest source market, the United States. This is being done to increase arrivals to the destination in the coming weeks and months, as well as, to foster further investment in the local tourism sector.
As is the case for everyone over the age of 12 traveling to Jamaica, Canadians must show proof of a negative COVID-19 test taken within 72 hours of departure.
Meanwhile, in noting the critical importance of tourism to Jamaica’s economic recovery, Bartlett underscored that, “the industry plays a pivotal role in Jamaica’s post-pandemic recovery and for good reason. There is no better industry to drive the inclusive, shrewd and sustainable economic growth needed to move the country forward. There is no better industry to increase revenue, restore jobs and generate new opportunities in communities across Jamaica.”
Mr. Seiveright went on to summarize some of the challenges faced. He highlighted that: “The engagements across the United States and Canada brought to the fore a range of issues that Minister Bartlett will be troubleshooting with his Ministerial colleagues so as to mitigate obstacles to accelerated and sustained growth in the coming weeks and months. Among the issues on Jamaica’s end are the need to significantly step-up vaccination efforts, sort through public health logistics for cruise lines and other improvements to assure seamlessness for our key partners. Beyond that there are some obstacles and difficulties that are completely outside our control including Canada’s very stringent COVID-19 travel rules, which include the need for a PCR test in order to enter the country and logistics and itinerary challenges for Cruise lines.”
#rebuildingtravel

Condor Airlines Resumes its Flight to Paradise Islands of Seychelles Aviation Feature, Aviation News

Condor Airlines Resumes its Flight to Paradise Islands of Seychelles 4

Condor’s first flight of the season to the Seychelles islands carried 164 passengers onboard.The passengers each received as part of a warm creole welcome a souvenir from the Tourism Department and were entertained with live traditional music.The German market is one of the best performing source markets for Seychelles.

Resuming its non-stop flights from Frankfurt, Condor’s first flight of the season to Seychelles carried 164 passengers who received as part of a warm creole welcome a souvenir from the Tourism Department and were entertained with live traditional music.
Present for the arrival of the aircraft and to greet the 164 passengers as they disembarked, the Department of Tourism’s Director General for Destination Marketing, Mrs. Bernadette Willemin, stated that with the resumption of its services, Condor joins other airlines who are contributing to the recovery of the tourism industry and the economy of the islands.

“With the resumption of its services, Condor joins 12 other airlines. It definitely gives us great pleasure to see another airline partner back on our shores. A direct flight from a European city is always an added value for the destination. This is a great step in our recovery especially as the German market is one of the best performing source markets for Seychelles. The resumption of the flights comes at a right time as well as the German government eases travel requirements for German nationals and residents travelling to Seychelles,” Mrs. Willemin said.
Mr. Ralf Teckentrup, Chief Executive Officer of Condor, expressing his confidence in the destination, said, “The Seychelles in the Indian Ocean belongs to the Condor flight schedule and is a popular destination with our guests. The archipelago delights with unique beaches, coral reefs and rainforests and we are very much looking forward to flying our guests on holiday after such a long period of wanderlust. We have been working very successfully with the Tourism Seychelles for a long time to enable our guests to enjoy their dream holiday.”
Tourism Seychelles will be working with airline, travel industry partners, media and as well as stepping up its consumer campaigns to win back visitors from its key source markets. “Our efforts are now concentrated on getting back our visitors from Germany and neighboring countries. With the arrival of Condor, we are eagerly anticipating a boost in visitor arrival numbers,” said Mrs. Willemin.
Germany was the leading source market for Seychelles in 2019, when the destination recorded 72,509 visitor arrivals from Germany, almost a quarter of whom travelled on Condor. 8,080 visitors have visited Seychelles in the first nine months of 2021.

Tourism Seychelles and Qatar Airways Share New Developments with Swiss Media Aviation Feature, Aviation News

Tourism Seychelles and Qatar Airways Share New Developments with Swiss Media 5

Two events aimed to keep partners abreast of developments in Seychelles.Topics included safety measures, new attractions, as well as the latest news from Qatar Airways and flight schedules to Seychelles.The meetings reinforced the nation’s presence on the market and reassured partners that connectivity to its small islands is available.

The in-person event, held at the Savoy Baur en Ville in Zurich, featured a press conference held over breakfast, and a lunch meeting attracting 12 media partners and 15 product managers.
Led by Mrs. Bernadette Willemin, Director General of Marketing for Tourism Seychelles, and Mr. Antonio Panariello, Commercial Manager Switzerland at Qatar Airways, the two events aimed to keep their partners abreast of developments in Seychelles, safety measures, new attractions, as well as the latest news from Qatar Airways and flight schedules to Seychelles.
Speaking from Zurich, Mrs Willemin confirmed that Tourism Seychelles is gearing up for the next phase of recovery for the destination, which last weekend recorded its 100,000th visitor for the year.

“As life slowly returns to normal, vaccination is peaking in Europe, and around the world restrictions on movement and travel are being eased. Airlines are resuming their services and with Seychelles’ own population enjoying one of the highest rates of vaccination in the world, Tourism Seychelles is also now able to resume the promotional activities on its calendar. Numerous activities are happening in all our markets. Today’s event in Switzerland, which we held in collaboration with Qatar Airways, is to reinforce our presence on the market and reassure our partners that connectivity to our small islands is available,” Mrs. Willemin said.
Antonio Panariello, Commercial Manager Switzerland at Qatar Airways said: “It was a great pleasure to be here today and host this event together with the Tourism Seychelles. The links between Qatar Airways and the Seychelles are strong and important. This destination is of great interest to the Swiss market, and we are proud we can promote this destination together with Tourism Seychelles.”
On a positive note, the media and partners in attendance at both events commended the Seychelles government and the industry at large for their consistency and excellent communication skills during the pandemic.
The event follows a recent press trip in Seychelles sponsored by the Qatar Airways Switzerland office and which was supported by hotel partners Constance Lemuria Resort, STORY Seychelles, Hilton Seychelles Northolme Resort & Spa and Kempinski Seychelles Resort.
Seychelles completed the reopening of its borders to foreign visitors on March 25, 2021. Switzerland has to date this year contributed a 3% market share of total visitor arrivals.
#rebuildingtravel

American Airlines Meets Surge in Flight Demand for Jamaica Aviation Feature, Aviation News

American Airlines Meets Surge in Flight Demand for Jamaica 6

American Airlines confirmed it will be utilizing Boeing 787 planes on several key routes to Jamaica starting November.Daily flights between Kingston and Miami increase from one to 3 by December and 3 nonstop flights per week added between Philadelphia and Kingston.Jamaica Tourism is holding meetings with travel industry leaders across Jamaica’s largest source markets, the United States and Canada.

They also pointed out that Jamaica topped the Caribbean among consumers on their expansive American Airlines Vacations platform and confirmed that they will be utilizing their new, large, wide-bodied Boeing 787 planes, on several key routes to Jamaica starting November. 
Bartlett was joined by the Director of Tourism, Donovan White; Senior Strategist in the Tourism Ministry, Delano Seiveright and Deputy Director of Tourism for the Americas, Donnie Dawson. They, along with Jamaica Tourist Board (JTB) Chairman, John Lynch, are holding a series of meetings with a number of travel industry leaders across Jamaica’s largest source markets, the United States and Canada. This is being done to increase arrivals to the destination in the coming weeks and months, as well as, to foster further investment in the local tourism sector. 
Tourism Minister, the Hon. Edmund Bartlett, (3rd right) shares a moment with Kyle Mabry, Vice President, Global Sales, American Airlines (2nd right); Marvin Alvarez Ochoa, Caribbean Sales Manager, American Airlines (3rd left); Donovan White, Director of Tourism, (2nd left); Delano Seiveright, Senior Advisor and Strategist, Ministry of Tourism (left) and Donnie Dawson, Deputy Director of Tourism for the Americas (JTB). Bartlett led a meeting with senior management of American Airlines at their Headquarters in Dallas, Texas on Thursday, September 23, 2021. 
The welcome news comes despite slowing global travel demand triggered by the spread of the Delta variant of COVID-19. 
In welcome news to Kingston travelers, the airline noted that they will increase the number of daily flights between Kingston and Miami from the current position of one to three by December and also offer three nonstop flights per week between Philadelphia and Kingston. 
The airlines offer nonstop services between Jamaica and the US cities of Miami, Philadelphia, New York JFK, Dallas, Charlotte, Chicago and Boston. 
#rebuildingtravel

Hawaiian Air Flight Attendant Released After Being Punched by Passenger Aviation Feature, Aviation News

Hawaiian Air Flight Attendant Released After Being Punched by Passenger 7

The flight departed from Daniel K. Inouye International Airport bound for Hilo on the Big Island.A passenger on the flight said the incident happened near the front of the aircraft cabin.Hawaiian Airlines spokesperson said, “a passenger assaulted one of our flight attendants, who was walking the aisle, in an unprovoked incident.”

The flight departed from Daniel K. Inouye International Airport bound for Hilo on the Big Island. According to Hawaiian Airlines spokesperson Alex Da Silva, “a passenger assaulted one of our flight attendants, who was walking the aisle, in an unprovoked incident.”
Upon landing, State Sheriff Deputies boarded the aircraft where the 32-year-old male passenger was arrested for alleged third-degree assault against the male crew member and removed from the plane.
A passenger on the flight, Bill Paris, said the incident happened near the front of the aircraft cabin.

Hawaiian Air spokesperson Da Silva said, “Our flight attendant was evaluated and released from work to rest.”
Hawaii US Senator Brian Schatz, who is Chair of the Senate Appropriations Subcommittee on Transportation, stated: “This attack is reprehensible. The assailant must be held accountable and prosecuted to the full extent of the law. There should be zero tolerance for this kind of despicable attack.”
The Federal Aviation Administration (FAA) will be investigating the incident.
Unfortunately, Nothing New
According to the FAA, flying during these COVID-19 days is especially stressful for crew members and passengers, especially over mask wearing. The Federal Aviation Administration reported that in the past year, there were 4,385 unruly passenger reports of which 3,199 were mask-related incidents.
In another article today on eturbonews, it was reported that Federal Air Marshals are teaching flight attendants how to deal with the growing risk of passengers who become belligerent and violent, often over face-mask rules.
The Transportation Security Administration (TSA) instituted a face mask requirement for individuals across all transportation networks throughout the United States in February of this year, including at airports, onboard commercial aircraft, on over-the-road buses, and on commuter bus and rail systems.
The Centers for Disease Control and Prevention (CDC) recently announced that fully vaccinated travelers with an FDA-authorized vaccine can travel safely within the US. However, CDC guidelines still require individuals to wear a face mask, socially distance, and wash their hands or use hand sanitizer.

Southwest Airlines Says Jamaica’s Flight Operations on the Upswing Aviation Feature, Aviation News

Southwest Airlines Says Jamaica’s Flight Operations on the Upswing 8

Tourism executives in Jamaica are holding a series of meetings with travel industry leaders across United States and Canada source markets.The intent is to increase arrivals to the destination as well as foster further investment in the tourism sector.The strong partnership between Jamaica and Southwest Airlines is growing the nation’s tourism sector in these difficult times.

Southwest is one of the largest airlines in the United States and is the world’s largest low-cost carrier airline. It operates non-stop flights between the major US international airports of Houston (Hobby), Fort Lauderdale, Baltimore, Washington, Orlando, Chicago (Midway), St. Louis, and Montego Bay.
The Minister was joined in the meeting by Director of Tourism, Donovan White; Senior Strategist in the Tourism Ministry, Delano Seiveright; and Deputy Director of Tourism for the Americas, Donnie Dawson. They are holding a series of meetings with a wide range of travel industry leaders across Jamaica’s largest source markets, the United States and Canada, to increase arrivals to the destination in coming weeks and months as well as foster further investment in the tourism sector.
Jamaica Minister of Tourism, Hon. Edmund Bartlett
Bartlett detailed Jamaica’s successful reopening last year in the midst of the COVID-19 pandemic, the establishment of the Resilient Corridors, globally recognized as COVID safe for visitors and Jamaicans alike, and the importance of the strong partnership between Jamaica and Southwest Airlines in growing the nation’s tourism sector in these difficult times.
Southwest’s, Senior Director for Strategic Planning & Airline Partnerships, Steven Swan, noted that Jamaica has been “thoughtful,” “clear,” “easy to communicate with,” and boasts “good load factors.” The airline’s executives also noted that while the Delta variant of COVID-19 has caused a “dip” in domestic and international travel demand, they continue to perform well and are very confident about future growth.
#rebuildingtravel 

New Rolls-Royce All-Electric Aircraft Literally Takes Off Aviation Feature, Aviation News

New Rolls-Royce All-Electric Aircraft Literally Takes Off 9

Rolls-Royce made another attempt at the world record with its all-electric plane.This first flight is providing the company with the opportunity to collect valuable performance data on the aircraft’s electrical power and propulsion system.In development is a complete electric propulsion system for its platform, whether that is an electric vertical takeoff and landing (eVTOL) or commuter aircraft.

Rolls-Royce announced today the completion of the first flight of its all-electric Spirit of Innovation aircraft. At 14:56 (BST) the plane took to the skies propelled by its 400kW (500+hp) electric powertrain with the most power-dense battery pack ever assembled for an aircraft. This was another step towards the plane’s world-record attempt and another milestone on the aviation industry’s journey towards decarbonization.
Warren East, CEO of Rolls-Royce, said: “The first flight of the Spirit of Innovation is a great achievement for the ACCEL team and Rolls-Royce. We are focused on producing the technology breakthroughs society needs to decarbonize transport across air, land, and sea and capture the economic opportunity of the transition to net zero.

“This is not only about breaking a world record; the advanced battery and propulsion technology developed for this program has exciting applications for the Urban Air Mobility market and can help make ‘jet zero’ a reality.”
UK Business Secretary Kwasi Kwarteng said: “This achievement, and the records we hope will follow, shows the UK remains right at the forefront of aerospace innovation. By backing projects like this one, the government is helping to drive forward the boundary, pushing technologies that will leverage investment and unlock the cleaner greener aircraft required to end our contribution to climate change.”
During this first flight, Rolls-Royce will be collecting valuable performance data on the aircraft’s electrical power and propulsion system. The ACCEL program, short for “Accelerating the Electrification of Flight,” includes key partners YASA, the electric motor and controller manufacturer, and aviation start-up Electroflight. The ACCEL team has continued to innovate while adhering to the UK Government’s social distancing and other health guidelines.
Half of the project’s funding is provided by the Aerospace Technology Institute (ATI), in partnership with the Department for Business, Energy & Industrial Strategy and Innovate UK.
The CEO of Aerospace Technology Institute, Gary Elliott, said: “The ATI is funding projects like ACCEL to help UK develop new capabilities and secure a lead in the technologies that will decarbonize aviation. We congratulate everyone who has worked on the ACCEL project to make the first flight a reality and look forward to the world speed record attempt which will capture the imagination of the public in the year that the UK hosts COP26. The first flight of the Spirit of Innovation demonstrates how innovative technology can provide solutions to some of the world’s biggest challenges.”
The company is developing for its customers a complete electric propulsion system for its platform, whether that is an electric vertical takeoff and landing (eVTOL) or commuter aircraft. The company will be using the technology from the ACCEL project and applying it to products for these new markets. The characteristics that “air taxis” require from batteries are very similar to what is being developed for the Spirit of Innovation, so that it can reach speeds of 300+ MPH (480+ KMH) – which is target for the world record attempt. In addition, Rolls-Royce and airframer Tecnam are currently working with Widerøe, a regional airline in Scandinavia, to deliver an all-electric passenger aircraft for the commuter market, which is planned to be ready for revenue service in 2026.
Rolls-Royce is committed to ensuring its new products will be compatible with net zero operation by 2030 and all products will be compatible with net zero by 2050.