Barbados tourism rebounds with record July arrivals
10,000 airline passengers arrived to Barbados.
Barbados tourism industry records a major tourism milestone in July.
Barbados tourism sees a positive turn for the industry ahead of 2021/2022 winter season.
Barbados recorded over 10,000 air passenger arrivals after months of being hard-hit by a global pandemic. For the first time since December 2020, the local tourism industry has recorded a major tourism milestone with the latest statistics from the Barbados Tourism Marketing Inc. (BTMI) suggesting a positive turn for the industry ahead of the 2021/2022 winter season.
During the period July 2021, some 10,819 visitors traveled to Barbados. This total represented a significant increase of 6,745 visitors when compared to the corresponding period of July 2020.
The United States (US) came out on top as they copped a 43.3% market share, while the United Kingdom (UK)contributed 34.4% of business with 3,722 arrivals for the reporting period. This occurred after Barbados was added to the UK COVID-19 Green watchlist. Barbados has been fortunate to be placed on this list for the second time since the beginning of COVID-19 pandemic.
For the same period, Caribbean arrival figures stood at 1,391 and 390 arrivals from Canada. This represented an increase in arrivals from both markets year on year.
Interim CEO of the Barbados Tourism Marketing Inc. (BTMI) , Craig Hinds, described the achievement as a step in the right direction after the tireless efforts, on and off scene, to re-build the tourism product.
He stated that “Barbados has, and continues to weather this COVID-19 storm, but while this period has been difficult for the industry, the BTMI is so pleased to see the recent sprouts of positive growth. This growth is a direct result of the excellent sales and marketing efforts in our overseas markets through campaigns like our “Sweet Summer Savings” promotion, as well as maintaining strong partnerships with our airline, cruise and tourism partners.”
In July, BTMI teamed up with Sandals Resort as they brought fifteen United States radio stations from eleven cities to Barbados to give listeners a chance at winning a four-day/three-night vacation to Sandals Resort in Barbados. The radio stations broadcasted live from Sandals Royal Barbados and included tourism officials led by Sen. the Hon. Lisa Cummins, Minister of Tourism and International Transport. The promotion, which was also supported by American Airlines, reached over 4,000,000+ listeners.