Finnair Holiday Division, Aurinkomatkat Chooses RateGain

RateeGain today announced that they have been chosen by Aurinkomatkat, the tour operator of Finnair, to derive comprehensive rate intelligence for pricing its tour packages. RateGain’s industry-first, big data solution, RevGain Packages, would aid Aurinkomatkat in predicting the overall demand of tour packages, & then optimize the prices based on the acquired competitive intelligence, historical & other correlated data.

Commenting on the partnership, Apurva Chamaria, CRO, RateGain said, “We are happy to announce our association with Aurinkomatkat & support them in augmenting their Revenue Management Operations. RevGain leverages ML & is designed to enhance the pricing & forecasting abilities, so that Package & Tour operator companies can come up with the right suite of offerings. All the price recommendations are scientific & are based on smart algorithms & deep insights acquired from multiple data points. These price recommendations would help Aurinkomatkat optimize its revenue & trigger fast-paced growth.”

According to Miika Rannikko, Head of Revenue & Trading, Aurinkomatkat, “The booking scenario is becoming uber-competitive with each passing day. Pricing & real-time pricing decisions, therefore, have become critical points of concerns. RevGain is the only solution we could find that addresses our concerns well. It empowers our decision capabilities with forecast intelligence on Demand, Pick-up, & unconstrained sales. We look forward to utilizing their capabilities and expertise and derive positive results.”










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Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.