Corporate responsibility is an integral part of the Lufthansa Group. This applies along the value chain as well as beyond it. As an internationally operating company and part of German and global society, the Lufthansa Group assumes responsibility for social challenges over and above its business activities and contributes to tackling them sustainably.
help alliance, the aid organization of the Lufthansa Group, is at the heart of these efforts. Now the non-profit limited company and central pillar of the company’s social commitment has published its annual report. It consists of two parts, a review and a facts section. The new design in two parts makes it more enjoyable to read. The review section focuses on people. In addition to insights into the work of the aid organization it also includes success stories from the projects.
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Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people – especially children and young people – in more than 30 projects worldwide to give them better prospects in life. By providing access to education and promoting income-generating measures, the beneficiaries are given the chance to lead a self-determined life. The projects are exclusively funded by donations.
What’s special about it is that each project is submitted by a Lufthansa Group employee and managed in a voluntary capacity. And every single donated euro is spent on the project work, because the Lufthansa Group covers the administrative costs of its aid organization with a donation. The employees pay regular visits to the project sites to make sure the donations are spent as intended.
All project content is oriented towards the sustainable development goals of the United Nations Agenda 2030, in particular goals 4 (quality education) and 8 (decent work and economic growth).