Qatar Airways Privilege Club launches refreshed brand identity

Qatar Airways’ Frequent Flyer Program, Privilege Club is delighted to announce the launch of its refreshed brand identity, under the slogan – ‘Don’t just collect miles, collect memories’.

The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new program enhancements, and bring a new luxurious look and feel to the program, coinciding more closely with Qatar Airways’ brand.

Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more program enhancements, including a new member log in area, dashboard and other functionalities designed to make the members’ experience with Qatar Airways easier and more seamless than ever before. Program guides have also been updated to reflect Privilege Club’s new program changes and newly added partnerships. For Platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.

Qatar Airways Chief Commercial Officer, Mr. Ehab Amin, said: “We are delighted to present our members with a new vibrant Privilege Club that is contemporary and a reflection of our members’ desires to be recognized and rewarded throughout their travel experience. This new brand identity illustrates our continued commitment to listen to our members and make the program easier and more engaging to the increasingly discerning world traveler.

“We are excited to celebrate this event by offering our valued members with the opportunity to earn bonus Qmiles, as well as an exclusive 50% discount using their Qmiles at select Qatar Duty Free stores and at the Oryx Galleria in Doha during the first two weeks of April.”

Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.