Saudia, the national flag carrier of Saudi Arabia, announced that its brand value has grown by 58 % since 2021 according to the Brand Finance ® Top 50 Airline brands annual report.
With a price of USD$ 797.4 million, the aircraft has increased by six locations to reach the 33rd position in the brand value ranking stand, making Saudia the sixth-fastest-growing airline company in 2024.
Saudia increased its product power rating from A to A+, according to the report, which is a overview of the world’s top performing and most important airline brands. It is now the third most important Middle Eastern airline brand.
Over the past year, Saudia has had a number of defining moments and milestones in developing its brand. The airline has expanded its route network, making connections between Saudi Arabia and important destinations around the world. Through improved amenities and services, it has enhanced the guest experience. Additionally, Saudia underwent a rebranding that focuses on digital transformation.
This significant advancement highlights Saudia’s unwavering commitment to offering its customers the best-in-class services while furthering its position as an industry leader in the aviation sector.
Khaled Tash, Chief Marketing Officer, Saudia Group, said:” We are extremely proud of the innovative strategies we have implemented to enhance our brand value and guest experience. Our remarkable rise in the global rankings is both a milestone for Saudia and a confirmation of our growing standing on the international aviation scene. We were able to expand the brand’s reach and introduce it to a wider international audience thanks to Saudia’s cooperation with international brands and partners like Newcastle United and Formula E, to name a few.
We are committed to maintaining this growth trajectory and keeping Saudia as a benchmark for excellence in the hospitality sector as we play a crucial role in the kingdom’s economic transformation and the realization of Vision 2030. ” He added.
Every year, the brand valuation consultancy Brand Finance ® evaluates 5, 000 of the ‘ biggest brands’ and publishes approximately 100 reports, ranking brands across all sectors and countries. In addition to formulating brand value, Brand Finance ® also determines the relative strength of brands through a scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.
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