Hainan Airlines Holding launched nonstop service between Shenzhen and Brussels on March 20 then followed up with the roll out of a similar service between Shenzhen and Madrid on March 22. Following the success of the Beijing–Brussels and Shanghai (Pudong)-Brussels services, the Shenzhen–Brussels service is Hainan Airlines’ third direct flight service to the Belgian capital while the Shenzhen–Madrid service is the airline’s first direct international route between mainland China and Spain. The launch of the two services, which further complement Hainan Airlines’ European route network, will allow both China and Europe to benefit from the Chinese government’s One Belt, One Road initiative and provide more convenience for passengers traveling between China and Belgium, Spain and other European countries.
Since 2016, Hainan Airlines has taken advantage of Shenzhen’s convenient location and leading position in the market by launching three long-haul international routes from the city to Auckland, Brisbane and Cairns, complemented by eight short-haul cross-border routes to Chiang Mai, Chiang Rai, Da Nang, Luang Prabang, Nha Trang, Phuket, Sihanoukville and Vientiane. Combined with the Shenzhen–Brussels service and the upcoming Shenzhen–Madrid service, the airline has gradually established a diversified international route network, both long-haul and short-haul, creating better connections between Shenzhen and Europe, Australia and Southeast Asia. Travelers who choose Hainan Airlines for their travel needs can easily transfer in Shenzhen for rapid connections to points in China, Southeast Asia and elsewhere.