Sparkling Wines from Spain Challenge “The Other Guys”
The French have spent many marketing dollars conditioning us to equate Champagne with good times, simultaneously encouraging us to believe that all sparkling wines are French. Results? Champagne has become a word that is ubiquitous. If we have an urge for a glass of sparkling wine our brain immediately latches onto the word Champagne, and we place our order with the bartender or the manager at the wine shop.