Visit Nepal 2020 Launch to Honor the Life of a Tourism Hero

Nepal is known as a country of beauty and resilience when it comes to the travel and tourism industry. Nepal is also known to have some of the most dedicated people running their nation’s tourism industry. Many of them will be attending the ITB travel trade show in Berlin from March 6-10 to celebrate one of their own tourism heros, the late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

The Nepal Tourism Board in cooperation with the Nepal Embassy in Berlin, has planned a launch event of “Visit Nepal 2020” at a VIP dinner on March 7 on the sidelines of ITB and organized by the eTN Corporation.

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There will be 252 VIPs in attendance, including several ministers of tourism including Jamaica Tourism Minister Edmund Bartlett, who is the person behind the global tourism resilience initiative. There will be ambassadors, the former UNWTO secretary general Taleb Rifai, top Nepal travel suppliers (buyers and sellers), and media from around the world who have registered to attend.

The ITB launch for “Visit Nepal 2020” will be dedicated to the late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

He was instrumental in the finalization of “Visit Nepal 2020” and had been working endlessly until last week to make this important milestone a success.

The late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari, was to attend the dinner in Berlin, but less than a week before the launch, he passed away in a tragic helicopter accident after visiting a new airport project and a temple in Southern Nepal.

Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

Nepal Tourism officials put great thought into whether or not they should move forward with the event at ITB or if it would be appropriate to delay due to the Minister’s death. After careful consideration, it was decided that the hard work of their late minister would be his best legacy, and they came to the consensus to go forward with the “Visit Nepal 2020” event on Thursday.

In honor of Minister Adhikari’s vision, this planned evening of culture and Nepalese cuisine will now also be an evening to gather and remember the late Minister Rabindra Adhikari with respect for his tireless efforts and gratitude for his foresight for the future of Nepal’s tourism industry.

After taking the helm at the Ministry in February of last year, Adhikari, 49, had undertaken a series of policies to reform Nepal’s civil aviation sector. He took prompt steps to improve conditions at Nepal’s only international airport, Tribhuvan International Airport, and pursued the reactivation of several domestic airports. Adhikari also held several rounds of talks with the European Aviation Safety Agency (EASA) which recognized some of the steps he had taken on the safety of Nepal travel.

The year 2020 was chosen as the national tourism year of Nepal after the year 2011 which was the primary authority tourism year of the new Federal Democratic Republic of Nepal. The government and tourism department of Nepal authoritatively reported that Nepal will take the year 2020 as “Visit Nepal 2020,” a year committed to the tourism industry of Nepal with the vision of making a reasonable brand picture of Nepal as a travel and vacation destination. This vision supports the tourism foundation of Nepal, enhances the growth of the nation’s tourism industry, and enriches local tourism as a supportable industry.

Beginning in 2016 and 2017, the government began making arrangements and laying a foundation to formally initiate the open connection program for “Visit Nepal 2020.”

The legislature aims to accommodate more than two million visitors amid the year of this important Tourism program.

For more information on the launch event, go to