WTTC’s move from London to Madrid is more than relocation—it is a governance reset. After Rome exposed leadership drift, renewed member control, U.S. policy silence, and a rare chance to influence Washington, WTTC is now positioned at a crossroads where relevance will be measured by delivery, not speeches. Members are re-engaging, governance is being reset, and expectations are high that Madrid will restore WTTC’s relevance and authority.
SOURCE: WTTC’s Madrid Reset Explained BY: eTurboNews | eTN
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