It was the first Formula E culture to be held in the Middle East and was first held as part of the 2018–19 time.
On January 26 and 27, Formula E illuminates the ancient desert area of the UNESCO World Heritage site as Diriyah hosts a pair of night tribes. The ABB FIA Formula E World Championship’s tenth year begins with 21 curls and loop laps around the 2.495 km Diriyah Circuit. As the incredible location serves as the backdrop against which cutting-edge all-electric racing cars may thrive for victory, visitors to the race weekend may get treated to a fusion of the old and new. These cars include the CS Penske DS E- Tense FE23 driven by previous Formula E World Champion Stoffel Vandoorne, whose role as Global Ambassador for Saudi Arabia has been extended for 2024.
Fans may have access to a sizable E- Village during the contest trip, where Saudi Arabia will be able to use its own, recently created Discover – E Zone. The E-Zone offers a variety of interactive activities created to inform and enthrall supporters in novel and creative methods, such as the updated” Evolution in Your Hands” virtual quiz and the improved” ReGen3rate” game, which enables viewers to experience the thrill of racing on the Diriyah racetrack while managing the battery amounts in their vehicle as they steer to pole position.
Viewers who are unable to enter the Diriyah E-Prince will now have access to Saudi Arabia’s Discover-E Zone in a 3D environment for the first time ever. Fans will be able to examine all of the on-ground activations through their mobile phones thanks to the reenergized Take Your Seat online hub, extending the enjoyment beyond the loop and allowing those who are unable to travel to participate in the same activities offered at the race.
Khaled Tash, the chief marketing officer of the Saudia Group, stated:
It is our recognition to bring the world back to Diriyah as the national flag carrier and the flight mate of the ABB FIA Formula E World Championship.
” This is the sixth year of our partnership, and racegoers ‘ experiences get better every year.” We are honored to support Saudi Arabia’s expanding standing as a host of top-tier recreational events.
” As an airline, we share Formula E’s dedication to development, enthusiasm for discovering new places and nations, sharing rich experience, and making lifelong recollections.” We look forward to welcoming race enthusiasts from all over the world, along with Stoffel Vandoorne, our World Ambassador. To experience a truly Royal experience, we invite them to come see us at the Saudia booth.
I am delighted to expand my senatorial role with Saudi Arabia for another year, added Stoffel Vandoorne, the Saudia Global Ambassador. Formula E has been a remarkable voyage, and Saudi Arabia has made an outstanding companion. I have a special place in my heart for the Diriyah E-Prince as one of my favourite Formula E events, and I’m looking forward to this weekend’s events. We’re ready for another exhilarating period with Saudi Arabia, and I’m looking forward to working with them to expand the sport in 2024.
Three countries are connected by Saudi Arabia’s sizable fresh fleet of 142 aircraft, which flies to more than 100 locations. According to the Ipsos Saudi Arabia Reputation Monitor 2023 Survey, among 80 businesses in the Kingdom, Saudia was ranked as the Most Trusted Organization.
Saudi Arabia will introduce an interactive lover experience for the 2024 Formula E season at Diriyah E-Primium, according to eTurboNews |ET.
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