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help alliance strengthens commitment in home marketsAspects of climate and environmental protection gain focus alongside the main thematic areas of education and work & incomeAid organization of the Lufthansa Group makes important contribution to the Sustainable Development Goals of the United Nations
Despite the massive impact of the Corona pandemic, help alliance is able to support new projects this year. The Lufthansa Group‘s aid organization reacted quickly to the changed situation, among other things developed new digital fundraising formats and thus secured a stable financial situation. This now makes it possible to support seven new projects, five of them in Europe and two in Africa. As it has always been the case, the projects were selected from suggestions by Lufthansa Group employees and will henceforth be supervised by them as voluntary project coordinators together with the respective partner organizations.
With its work, help alliance makes an important contribution to the United Nations’ Sustainable Development Goals (SDG) “Quality Education” (SDG 4) and “Decent Work and Economic Growth” (SDG 8). In terms of environmental education, the project work is now increasingly focusing on aspects of climate and environmental protection (SDG 13).
“For us as an aid organization, it was anything but easy to be able to support almost no new projects because of Corona in 2020. We are even more pleased that we can now expand our support, especially with a focus on Europe. Many thanks to all those who have supported us with a donation even in these difficult times or will support us in the future.”, says Andrea Pernkopf, managing director of help alliance.
The new projects of help alliance at a glance
Berlin: Digital Future for Everyone
The project supports socially disadvantaged people with an affinity for digital professions in their integration into the German labor market. This is done, among other things, by strengthening soft skills and preparing for possible job interviews.
Hamburg: Inclusion rocks for Everyone
In this project, young people with Down syndrome are supported in their social and emotional development in the long term by means of a continuous music program oriented to their age and developmental needs.
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SF Airlines flies from Shenzhen to Manila, PhilippinesNew route will provide efficient air cargo services between China and the PhilippinesThe Shenzhen-Manila route will see four weekly round-trip flights
China’s SF Airlines announced the launch of a new international cargo route linking south China’s Shenzhen and the Philippines’ capital city of Manila.
According to Chinese air-cargo carrier, the new route will expand the airline’s network to 79 destinations at home and abroad.
The route is expected to provide efficient air cargo services between China and the Philippines, mainly carrying cross-border e-commerce goods and fresh agricultural products.
The Shenzhen-Manila route will see four weekly round-trip flights using the B757-200 all-cargo freighter, with a weekly air freight transport capacity of more than 220 tons.
Headquartered in Shenzhen, SF Airlines is the aviation branch of the Chinese delivery giant SF Express. It currently operates a fleet of 64 all-cargo freighters.
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International departures from South Korea were growing steadily prior to COVID-19.The COVID-19 pandemic in 2020 saw levels of both domestic and outbound travel decline significantly.Over 80% of outbound travel from South Korea is typically focused within the APAC region.
Outbound tourism from South Korea is not forecast to surpass pre-pandemic levels until 2024, when departures are projected to reach 29.6 million. However, South Korea is forecast one of the highest growth periods from 2020–2025 in the Asia-Pacific (APAC) region, with a compound annual growth rate (CAGR) of 40% and 30.2 million traveling outbound by 2025. This would make South Korea the third largest source market out of the APAC region going forward.
Latest industry report, ‘Tourism Source Market Insight: South Korea (2021)’, found that international departures from South Korea were growing steadily prior to COVID-19 (CAGR 2016-19: 8.7%). Engaging with this source market through social media and technology integration could prove highly beneficial in a post-pandemic environment.
Heavy workloads and pressure from superiors have made South Koreans reluctant holiday makers in the past, inadvertently affecting both domestic and international travel. Government initiatives to urge more leisure time and decrease working hours in 2018, however, did have an impact and saw yearly increases in both domestic (YoY +44.7%) and international travel (YoY +8.3%).
The COVID-19 pandemic in 2020 naturally saw levels of both domestic (YoY -70.6%) and outbound (YoY -80.6%) travel decline significantly. However, high spenders when traveling and with a large desire for alternative travel experiences, mean South Korea could be a viable market opportunity for various destinations in a post-pandemic environment.
Over 80% of outbound travel from South Korea is typically focused within the APAC region, spurred by proximity and general ease of travel. The US is also a primary destination for this source market. This is likely spurred by factors such as the opportunity for sun and beach, city breaks and gastronomical experiences, which were identified as the top three most typically taken holidays in 2019, according to recent consumer survey.
Technology also plays a part in travel preferences as 71% of South Korean respondents identified as ‘always’, ‘often’ and ‘somewhat’ being influenced by ‘how digitally advanced/smart a product/service is’ in Q1 2021 consumer survey. The same survey also revealed that 51% are spending more time online in general; this was higher than any other country surveyed (total countries surveyed: 42), suggesting technological dependence has increased during the COVID-19 pandemic.
Opportunities to attract South Korean tourists largely revolve around the integration of technology into the traveler experience. Social media, app engagement and translation services will only heighten the visitor experience.
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85% of passengers believe aircraft are thoroughly cleaned and disinfected.65% of passengers agree the air on an aircraft is as clean as an operating room.89% of passengers believe protective measures are well implemented.
The International Air Transport Association (IATA) reported that based on its latest passenger survey conducted in June, most air travelers are confident about the safety of air travel and support mask-wearing in the near-term. However, a majority are also frustrated with the “hassle factor” around COVID-19 protocols, including confusion and uncertainty about travel rules, testing requirements, and excessive test costs.
The survey of 4,700 travelers in 11 markets around the world shows that:
85% believe aircraft are thoroughly cleaned and disinfected65% agree the air on an aircraft is as clean as an operating room
Among those who have traveled since June 2020, 86% felt safe onboard owing to COVID-19 measures:
89% believe protective measures are well implemented90% believe airline personnel do a good job of enforcing the measures
Passengers strongly support mask wearing onboard (83%) and strict enforcement of mask rules (86%), but a majority also believe the mask requirement should be ended as soon as possible.
“Air travelers recognize and value the safety measures put in place to minimize the risk of COVID-19 transmission during air travel. And they support the continuation of these measures as long as necessary, but they also don’t want the measures to become permanent. In the meantime, we all need to respect the rules and the safety of fellow passengers. It is unacceptable that unruly passenger incidents have doubled compared to 2019, and the increase in physically abusive behavior is a particular cause for great concern,” said Willie Walsh, IATA’s Director General.
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