As the Professional Women’s Hockey League ( PWHL ) gets ready for its first season debut on January 1, 2024, Air Canada and the league have formed an alliance, which is a historic development. In accordance with this agreement, Air Canada will act as the league’s first six teams ‘ official flight and PWHL annual top partner. This collaboration demonstrates Air Canada’s unwavering devotion to soccer and its dedication to showcasing the best features of Canada to international audiences.
Vice President of Brand at Air Canada, Andy Shibata, expressed great pleasure and importance about working with the PWHL and taking part in this historic sport event. This collaboration represents Air Canada’s steadfast support for American sports as the country ‘ leading ship. Additionally, it demonstrates their dedication to promoting gender equality in the aircraft industry and perfectly captures the love of sports that their clients have for the sport.
The airport is honoring this important partnership with an interesting marketing campaign called We All Fly. The plan features Mélodie Daoust, a well-known Canadian hockey icon, as well as several young PWHL players. Before each PWHL house game, it will make its debut.
The intellectual property ( IP ) rights for all six PWHL teams based in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, as well as for the entire organization, have been granted to Air Canada. Also, Air Canada now owns the rights to the league’s transmit, on-site, and in-market assets. Additionally, Air Canada has acquired the sole rights to brand the PWHL squad of Montreal’s official uniforms. Air Canada may even offer travel guidance in support of the group and its players. Through its different marketing and communication channels, the company will actively promote and celebrate the PWHL and its potential stars.
The PWHL agreement strengthens Air Canada’s current alliances with other women in sports, including the WNBA and the country-wide future Project 8 womens football league. Additionally, Air Canada hosts a local girls ‘ junior hockey team at each PWHL home opener in Canada, including those on January 1 in Toronto, January 2 in Ottawa, and January 13 in Montreal, as part of their commitment to advancing women’s hockey.
Air Canada’s commitment to sports and showcasing the best of Canada internationally is best demonstrated by the fact that it serves as the official airport for all seven NHL team in Canada, including Team Canada and the Toronto Raptors.
Air Canada collaborates with the skilled women’s hockey club as a cause.
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